People have taken advantage of the power of technology to inform physician phone number data about a wide range of subjects, particularly when it comes to choosing a car, taking into account all the possibilities for research, comparing vehicles and brands and many other advantages.
You may have heard that “the online world is a different place”, so we have gathered together 5 platforms where it is important to have a presence with your car showroom!
Tips and platform to sell cars online in a simpler way
LinkedIn is still somewhat undervalued by professionals, although it is a social network with a growing impact on society, especially in the business world, which is the platform's main target audience. For this reason, it is already the largest business social network in the world .
Therefore, it is a place where many companies and professionals from different sectors of activity are represented, particularly in the automotive sector. As such, if you want to gain credibility and trust as a company, it is important to be represented on this network.
To this end, we recommend investing in sharing content and informative articles, related, for example, to some of the benefits of your stand, the care you provide in the service, differentiating factors, innovative actions and other initiatives, in order to build a strong networking network with whom you can interact;
Facebook and Instagram
Facebook and Instagram are still the two most used social networks in Portugal by the majority of the population, encompassing different age groups and audiences with different purposes, although there are other networks on the rise.
For this type of business, Facebook has the huge advantage of enabling the creation and participation in groups related to the purchase and sale of used and new vehicles (cars, motorbikes, etc.) as well as selling your vehicles directly on the platform's marketplace, in an easy and fast way.
To do this, you should focus on sharing high-quality images and videos from different angles of the vehicles you sell, in order to establish a close relationship, making potential customers feel like they are physically visiting the stand.
Additionally, leverage the power of live streaming to interact with your customers: answer their questions and collect and share customer reviews to positively impact the trust of new customers;
Paid Advertising
Analyzing the path of those who intend to buy a vehicle, we know that more and more people are using online search tools, including Google, to find the best options and business opportunities.
As such, given that the first search results are fundamental to this decision, it is essential that companies use techniques and tools that make them stand out and get noticed, including paid advertising.
You can invest in paid advertising, through tools such as Google Ads , Facebook Ads Manager (now Meta) and Instagram or YouTube Advertising , by investing in some keywords related to your business or through different types of ads, such as Google Shopping, so that you can more easily appear in the top positions of the results.
