Depending on the industry, customers visit a website or app many times before making a purchase. Remarketing offers the advantage of using existing contacts for marketing measures, targeting people who have visited previously and thus benefiting from higher conversion rates.
There are various sources for remarketing lists, such as visitors who have already visited a company website, used an app or visited a store in the past. It is even better if personal data such as name and email address are available that can be used for remarketing purposes.
In many cases, remarketing is based on the use of cookies : the small files that are stored in the user's browser make it possible to recognize the user and thus display personalized advertising.
Another, but often unused, source of data for remarketing is newsletter subscriptions. Users who subscribe to a newsletter express their interest in a company or its products and services. This means that such contacts are generally a good basis for remarketing campaigns. Also read the article E-mail Marketing: Benchmarks for Newsletters .
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Remarketing in Google Ads: Audience Lists
The easiest way is to add newsletter recipients to a remarketing list when they click on an article. Google Ads also offers the option of uploading customer lists and creating remarketing lists from them . This allows you Bahrain Phone Number Resource to place ads specifically for the customers on these lists. All you have to do is create a list of customer data in the appropriate format and upload it to Google.
To do this, in Google Ads, click on the tool symbol and then select “Audience management” in the “Shared library” section. In the menu on the left, under “Audience lists”, you will then find the option to create a new audience list using the “+” button.
After selecting “Customer list”, the customer data can then be uploaded. You can choose whether the data should be transferred as text or in hashed form.
Once the audience list has been successfully uploaded and verified by Google, it can be used for various campaigns in Google Ads.
To use the feature, you must comply with Google's Customer Matching guidelines. The Google account you use must meet certain requirements. For example, there must not have been any violations of Google's guidelines in the past. There must also have been no problems with payments. In addition, the Google account must have existed for at least 90 days and the total spending to date must exceed 50,000 US dollars or, in other currencies, the equivalent value.
