That's why in this article you will learn about the proven and recommended tools that facilitate remote B2B sales and marketing.
Video calls
Naturally, the first association when organizing a remote meeting is a teleconference or simply a phone call. I encourage you to try video calls. It offers several benefits:
Better contact with the interlocutor. 90% of our receptors are focused on image processing. That is why a video conversation is much more engaging and facilitates communication. Nonverbal language is as important as what we say, so if you want to have effective conversations and build a relationship with the client, turn on the camera on your guatemala business email list computer or phone.
Slide and screen presentation capabilities. If you want to present slides or content that you have on your computer, video chat tools make it possible. Many tools even allow you to work on documents together, although this requires some practice.
Better communication with many participants. If your meeting involves more than two people, a video conference is a very sensible solution. By seeing the reactions and behaviors of participants, you can better lead the meeting.
Record meetings. If you want to pass on a recording of a meeting to someone who couldn't make it, videoconferencing tools allow you to record the session. For phone calls, this is a bit more complicated, and smartphone operating system vendors are starting to block the phone recording capabilities available in some apps.
Tools I recommend for video calls
There are many videoconferencing tools available for free. Even the manufacturers of enterprise-class tools provide free versions of their programs. I use the following systems on a regular basis (in no particular order):
Microsoft Teams – works well as an internal messenger and videoconferencing tool. It allows you to record meetings and blurs the background, so you don't have to worry about distracting participants with what they see behind you. Available free of charge in a limited version, but absolutely sufficient for meetings of several or a dozen people. Integrated with Office 365, so it's easy to switch to it. Below is a practical application of background blurring.
image-33
Teams has one feature that can be very useful during a sudden increase in the use of webinars and, consequently, temporary problems with their availability. Thanks to the way the content is presented, you can reduce the load on the connection by up to 90%.
How does this happen? Well, when you want to show participants of a webinar or meeting a PowerPoint presentation, most webinar systems simply use the screen capture function. This burdens the already strained connections, because every pixel of your presentation must be sent to the participants (to put it very simply). Instead, Teams launches a PowerPoint reader in your browser or app, and instead of sending you pixel-by-pixel screen data, it sends a link to the next slide. This means that the data is not refreshed as often and the bandwidth usage is reduced. Additionally, participants, with the host's permission, can change slides themselves, for example, to return to the material they want to understand better.
