Where do the openings of our email marketing campaign come from?

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The analytics that MDirector offers on openings do not end there, as it gives us the option of knowing from which device the email is opened, information that will greatly help us focus our decision-making .

Opening chart by device

This way we can find out if our users consult us more from smartphones or tablets or from desktop computers, which will help us to focus the creatives of the following emails appropriately . Or, at least, it will allow us to understand the reasons why our campaigns lost effectiveness if they were not adapted to the mobile environment.

chart of openings by browsers

MDirector also offers the possibility of knowing local marketing email database the graph of openings and clicks according to the browser and the different versions of it , whether on PCs, laptops or smartphones, information that will be very useful to be able to adapt the different landing pages to which we redirect our links with the aim of making them fully compatible and look perfect in said browsers.

It is clear that knowing in real time and in a quick and easy way the reference device of our users, where they open our emails from, whether they are at home or at work or even the frequency of opening of each subscriber gives us the possibility of being able to adapt our messages based on the behavior of our subscribers. And this is possible thanks to these simple and visual opening reports that will allow us to make decisions with a real impact on the economic results of your business .