Are you making the most of your Google Ads budget? We often come across educational centers that have had bad experiences or that are not getting the results they need. Do you want to know what you might be doing wrong? Today we bring you a complete guide to errors that we have observed in educational centers and that you should take into account so as not to waste your budget.
1. Investing too little
Google Ads is a machine learning tool: this means that once you activate the campaign, it doesn't initially have a clear idea of who your target audience is. To optimize itself and reach qualified potential students, it analyzes the behavior of the audience that reaches your landing page: it detects the patterns of those interested and shows your ad to similar people.
In order for Google Ads to be properly optimized, you need to receive a minimum number of visits to your landing page. What happens if you have a budget that is too low? You will hardly receive any clicks and you will enter the vicious circle of a campaign that does not work: since your budget is spent with few clicks, you receive almost no visits and the campaign is not optimized, so you spend the little budget you have without receiving the leads you expect.
2. Defining your educational center's investment austria telegram data without taking into account the ROAS per enrollment
Training courses that offer high value and have a high economic cost usually require high investments. Therefore, you must be very clear about the net profit you obtain with each registration to see how much margin you have to invest.
If you have a course that costs €10,000, if we tell you to invest €2,000 more per month and you get 3 registrations, isn't it worth it?
3. Not paying attention to the CPCs of your trainings
A good indicator to know what daily budget you have to invest is the cost per click of keywords related to your training. A film training course does not cost the same as a Big Data training course: you can find courses with a CPC of €1 and CPCs of €50 (yes, there are some). With the Google keyword planner, you can see the approximate cost that it will entail in order to make decisions about which training courses to prioritize.
4. Being guided only by the monthly budget or not the daily one
The important budget for Google is the daily one. €3000 per month may seem like a lot of money, but if we divide it between 3 campaigns and 30 days, it is just over €30 per day per campaign. If you have a CPC of €3, that means you will get 10 clicks, which may not be enough to achieve your goals.
5. Launching too many campaigns at once
We understand that you want to promote all your training sessions, but if your budget is not large, you have to define priorities: it is better to have two campaigns that work well than 10 that have a meager budget.
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