5 effective calls to action (CTA)

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A call to action (CTA) is a button whose sole purpose is to motivate users to perform a specific action. Therefore, effective calls to action are the first step to increasing conversions on the landing pages you have built .

The problem is that there is no exact and unequivocal manual that helps you generate the right CTAs to make your digital marketing campaigns a success.

Still, there are certain conventions that help identify the best texts for an effective call to action. In fact, a good CTA generally meets the following characteristics :

Use contrasting colours. The call to action is usually found within a separate box on the website that includes a small descriptive text or an image. This box and the other graphic elements that make it up must be clearly distinguishable, but always respecting your digital style guide so that they are recognised as something specific to your brand. It is small business email list important that you find colours that contrast but do not clash.
It is located in the most important position . Placing the CTA on the first screen to avoid the user having to scroll is usually more effective. The sidebar is also successful, as well as in the central area of ​​the page content. If the call to action is related to a specific text, it can be placed at the end of it, once the content itself has given the arguments that encourage the user to take the action.
Display a verb that encourages action . Sign up, get, download, reserve, buy… These are concrete actions that inform the user of the results of their action in a precise manner, without having to think too much. In this way, you manage to attract them by impulse, achieving the stated objective. Accompanying these actions with numbers or time spaces works: “Buy with a 50% discount” or “Reserve Today”.