In this context, some marketing and advertising channels with the possibility of audience segmentation have already emerged, such as specialized magazines, cable television channels and radio and television programs for certain audiences.
Marketing 3.0
If Marketing 1.0 was product-focused and Marketing 2.0 was consumer-focused, Marketing 3.0 is human-focused.
If Marketing 1.0 communicated with the masses and Marketing 2.0 was directed finance directors mailing lead to the segment, Marketing 3.0 focuses on the individual.
After all, consumers are not a large homogeneous mass, nor a target to be achieved. They are human beings, with all their complexity and uniqueness, with values behind their actions and behaviors.
showcase their values and the causes they stand for. People no longer want companies that only care about their products, but rather think about their impact on the planet. And, with the Internet and Digital Marketing already on the scene, this consumer gains a voice and a leading role in influencing brands.
At this stage, people expect brands to
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