The user is completely autonomous

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It is usually a service associated with other services already contracted. However, this module initially requests an initial monetary recharge that works as a kind of wallet with a balance that is consumed if there are bids and impressions. It is not that the money that is recharged is going to be spent immediately, but that it is kept in the wallet to be able to have access to make bids in real time. This MDirector service, like all its modules, can be contracted in 2 modalities: Self service: Full service: A period of time is contracted from the MDirector team to take charge of the initial implementation of the service in exchange for a small fee. How to generate a potential audience in MDirector segment audience Once on the platform, after activating the CRM Retargeting product, you must go to the “ Audience ” screen.


The service automatically creates four pixels or hotels and motels mailing contacts cookies that will be placed at different times. Although many users only use emailing, where MDirector really adds value is when you work with all the products at the same time and can create groups based on needs. For example, when using Landing Optimizer, the service places a specific cookie on any user who visits the landing page, and on the other hand, it places another type of cookie on users who complete the form and are shown the thank you page. This process generates potential audiences, since even before creating a campaign, a database of potential users is created that could be impacted. With this cookie system, users can be located so that the campaign is specifically directed to the audience that interests the company. The service also offers the possibility of creating new segments using additional cookies.