In the digital world, communication is one of the aspects that must be taken care of with greater attention. A landing page should pique the interest of users, leading to the achievement of leads and conversions.
Obviously, the possibilities and purposes offered by "landing pages" are innumerable: collecting contacts and personal data such as email addresses or telephone numbers, sending newsletters, directing users to register in the customer area, carrying out a conversion action.
Table of Contents:
What is a landing page?
What elements to consider when creating a landing page?
Headline
Subtitle
Texts
Web design and layout
No external links
Optimize for mobile
What is a landing page?
In general, the term landing page is used to india telegram phone number list a landing page . These are particular web pages in which users arrive after clicking on a specific link, thus managing to channel traffic.
Landing pages are designed to support and achieve specific goals, including:
Data collection : also called squeeze pages, the purpose is to collect user contact data through forms or modules.
Sale : carefully structured from the point of view of layout and web design, the objective is to lead the user to conclude a purchase, that is, to generate a real conversion action.
Thank You: called Thank You Page , it is the page where the user is directed to complete an action, which can coincide with the purchase, the subscription to the newsletter or the creation of an account. All this is to the advantage of the user experience.
What elements to consider when creating a landing page ?
A landing page has a very specific goal and, consequently, must have an equally clear structure so that the user takes the desired action.
