Goals and objectives of the content

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Title, topic, target audience of the publication;
;
Release date and status of the material;
Publication platform and persons responsible for writing + placement.
Additionally, you can specify what exactly you want to achieve from the audience and what emotions they experience before and after getting acquainted with the content.

IMPORTANT : A content plan does a great job of visually tracking your activity. It is important for both b2b and b2c businesses not to be intrusive. You need to maintain a balance between being present in the space, responding to hot list of qatar cell phone numbers topics and not letting yourself be forgotten, and being annoying and irritating with constant experiments and content updates.


Templates from Figma or Notion are a great start for creating a visual and detailed content plan.

Additionally, you can set up convenient filtering/grouping to quickly find the content you need. And, of course, don't forget to share the table with all employees involved in the process of creating and distributing materials.

Content audit
Rebuilding old content is a must once you've agreed on a content strategy. Of course, this doesn't mean you need to fix everything right down to the last post. It's important to find a balance between creating something new and gradually refining what's been out for a while.

The first and most important thing you can do when reviewing old content is to update the information . If your articles talk about trends from previous years, and your social media posts are about products that have already been discontinued, then it's time to update the data.