Test different email subject lines to increase your open rate.

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4. Event marketing and participation in exhibitions
Conferences, forums and exhibitions are a great opportunity to present your company, establish new contacts and strengthen existing ones. Don't forget to prepare quality presentations and handouts.
5. Social networks: work with a professional audience
Platforms like LinkedIn allow you to interact with key decision makers. Regularly publish useful content and participate in relevant discussions.
Add a useful fact:
Fun fact: Companies with an active LinkedIn page list of sweden whatsapp phone numbers eceive 80% more leads.
B2B Marketing
Metrics and analytics in B2B marketing
To measure the effectiveness of your marketing efforts, use the following key performance indicators (KPIs):
CAC (Customer Acquisition Cost): The cost of attracting one customer.
LTV (Lifetime Value): The total profit a client brings in over the entire period of cooperation.
ROI (Return on Investment): Return on investment in marketing.
Conversion Rate: The percentage of conversions at each stage of the sales funnel.