Businesses with 30+ landing pages get 7x more leads than those with only 1-5. Source: HubSpot. That’s a lot more potential customers.
But, having any landing pages is not enough. You need sales funnel landing pages, which are built to turn visitors into buyers.
In this guide, I’ll show you exactly how to make a sales funnel landing page, even if you’ve never done it before.
How to Build a Sales Funnel Landing Page:
1. Install and Set Up SeedProd
2. Choose a Landing Page Template
3. Customize Your Sales Funnel Landing Page
4. Connect to Your Email Service
5. Preview and Publish Your Landing Page
What is a Sales Funnel Landing Page?
A sales funnel landing page is a special page on your website with one job: to get people to buy something. It’s different from other types of landing pages because it’s laser-focused on making sales.
Think of it this way: a regular landing page on your website Bahrain Phone Numbers might have many different things going on. It might have information about your company, your products, your blog, and more, which can be confusing for visitors.
But a sales funnel landing page is different. It has one clear goal, and everything on the page is designed to help visitors reach it.
Sales funnel landing page example
Why Sales Funnel Landing Pages are Important
More Sales: Because sales funnel landing pages are so focused, they’re good at getting people to buy.
Better Leads: You’ll attract the right kind of customers—people who are actually interested in what you’re selling.
More Money: More sales mean more money for your business.
Stages of a Sales Funnel Landing Page
Now that you understand what a sales funnel landing page is, let’s explore how it works.
A typical sales funnel has three main stages, each needing a specific type of landing page. Think of these stages as steps on a ladder, leading your customer to their goal (and your sale).
Stage 1: Top-of-Funnel (TOFU)
Top of funnel
At the top of the funnel, potential customers are just getting to know you. They might have a problem or need, but they’re not quite sure what the solution is or who to trust.
The goal of a TOFU landing page is to:
Grab Attention: Use eye-catching headlines and images to make visitors stop scrolling.
Spark Interest: Highlight the problem your product or service solves in a way that resonates with your target audience.
Build Trust: Establish credibility with testimonials, case studies, or data points.
Some examples of TOFU landing pages include coming soon pages, blog posts, and educational resources.
coming soon landing page example
Stage 2: Middle-of-Funnel (MOFU)
Middle of sales funnel
Okay, now your potential customer is familiar with your brand and what you offer. They’ve moved from the “awareness” stage to the “consideration” stage. This is where MOFU landing pages come in.
The goal of a MOFU landing page is to:
Deepen Engagement: Provide more detailed information about your product or service and how it addresses their needs.
Overcome Objections: Address any doubts or concerns they may have about making a purchase.
Nurture the Relationship: Offer valuable resources that keep them engaged and move them closer to a decision.
Some good examples of MOFU landing pages include product demo pages, comparison pages, and case study landing pages.
Salesforce demo landing page example
Stage 3: Bottom-of-Funnel (BOFU)
Bottom of sales funnel
Your potential customer is close to making a purchase. They’ve researched and compared options and are almost ready to commit. This is where BOFU landing pages seal the deal.
The goal of a BOFU landing page is to:
Drive Conversions: Make it as easy as possible for leads to take the final step and purchase.
Create Urgency: Use limited-time offers and discounts or highlight scarcity to encourage immediate action. Studies have shown that using scarcity tactics on your landing page can boost conversions by up to 332%. Source: CXL
Reduce Friction: Simplify the checkout process and provide clear instructions to minimize roadblocks.
Some examples of BOFU landing pages include sales pages, free consultation pages, and even product-specific webinar registration pages.
webinar registration page example
Sales Funnel Landing Page Best Practices
To create a successful sales funnel landing page, you need to do more than just make it look good. You also need to consider how to best convert visitors into customers.
Here are some best practices to help you get started:
Make It Easy to Understand
Keep your landing page simple and easy to read, with clear headlines and high-quality images.
