However, if you want to do serious SEO

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So for SEO, there are three main pillars really to consider. I call them the three bosses of SEO. So that's really your business, your searchers, and your search engines. Each of these bosses have their own individual needs. Boss #1: Your business Illustration of a bag of money. So let's start with the business. So these are the needs of the business. This is by no means a comprehensive list. I'm sure there are things that I'm missing.

So if there are things that you think should be here, please leave a comment and hong kong phone number library we can have a discussion on that so we can all learn from each other. But the whole idea of this is to get you thinking about things from a broader lens before you dive into tactics. Key metrics and goals So the first one is the key metrics and goals. Any activity that is done without a goal is essentially a hobby, which is fine.

work, you need to have a goal. In order to know what your goals are, I guess you have to look at your business goals. Then that determines your marketing goals, which then determines your SEO goals. So understand what your KPIs are, understand what your priorities are, and that will then let you know what your next steps are. So, for example, if your goal is to get more traffic, you need to focus more on the top of funnel types of content, so like an ultimate guide for example.