One way to design the strategy from an easy and orderly perspective, so as not to leave anything out, is to work by defining 3 large key areas of any digital project.
For a digital project to work, the first thing you need are visits to the website, which we will call VISIBILITY. As the project cannot be sustained only with visits to the website, the second element to take into account is CONVERSION, that is, the action that the business generates, whether it is a request for information, a call from a potential client, or a sale, if we are talking about an online store. Finally, it must be taken into account that a buyer can make a second or third purchase, so it is important to define actions that promote LOYALTY.
How to generate visibility for the web.
The first thing we need to consider is how to get visits from our target audience, that is, how to get quality visits to your website. The actions we can activate can have a short, medium or long term orientation. In any case, these would be the actions that can be activated:
– Presence in search engines, through digital advertising campaigns or through organic traffic.
– Presence on websites. You can achieve a presence on third-party websites through display, using for example the Google Display platform, or through content, by contracting sponsored posts or using press releases.
– Presence on social channels. This presence can be organic, through the management of your saudi arabia consumer email list own social profiles, or paid, through the activation of advertising campaigns. Visibility can also be boosted thanks to influencers.
– Presence via email. To achieve presence via email, you can hire third-party databases to promote your project.
Depending on the objectives, characteristics of your project and the budget, one or more of these options will be chosen.
How to convert visits into sales
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