How does Attraction Marketing work in the political context?

[hasanmondol]

Political Inbound Marketing, like any other Digital Marketing strategy, has phases or processes that allow actions to be carried out that attract the people that the organization wants.

Each of these stages involves a series of short- and medium-term initiatives and objectives that lead to the following:

Attracting potential voters
Through planning of online and offline actions, the organization uses the vp media mailing leads principles of Inbound to carry out communication actions that, instead of going after voters, facilitate their attraction to social networks, websites, blogs or even events.

The main characteristic of this phase is based on the generation of materials that provide value to the campaign and clearly transmit the entity's message with the aim of producing engagement in the buyer persona.