Kik : Your number isn’t used for control. You sign up with your email address and Kik creates a username for you. It also supports bots, so you can play quizzes, get breaking news, and more. Available on Android and iOS;
Snapchat : More than a messaging app, Snapchat is also a social media app. But if it offers self-destructing messages, it notifies when someone takes a screenshot, it allows group chats, voice calls and group voice calls, and it is very innovative, as it is often copied by its couples. Available on Android and iOS;
Skype : One of the best for those who make a lot of video and voice calls, when it comes to connection quality, especially for group video calls. With the power of Microsoft behind it, Skype is one of the best business chat apps on the market. Available on Android, iOS, macOS, Windows, and web.
WhatsApp's SWOT Analysis
WhatsApp SWOT Analysis - WhatsApp Business Model
The strengths of WhatsApp
Customer Base : Every social media business relies heavily on its user base, nigeria mobile phone number list and WhatsApp has over 2 billion users;
Technology : WhatsApp is based on strong technology, which offers high-quality connectivity and rarely drops. There have been no reports of major bugs or failures;
Price : The app is completely free for users;
Brand : It is the top-of-mind brand in the messaging apps space;
Availability : WhatsApp is available for all platforms iOS, Windows and Android, making it accessible to everyone;
Ad-Free : Being an ad-free platform increases customer satisfaction.
WhatsApp's weaknesses
Data Privacy : The company has failed to provide real evidence of data privacy for its users;
Online : People living in areas where internet is not available will not be able to access the application.
WhatsApp's capabilities
Internet penetration : As the Internet continues to grow, especially in developing economies, it may soon reach a greater number of users;
Technological Development : Being one of the first entrants into the market, WhatsApp can benefit from offering innovations to its large user base ahead of the competition;
Smartphone Penetration : Just like the Internet, smartphone adoption continues to increase across the world.
WhatsApp's Threats
Below is a detailed SWOT analysis of WhatsApp
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