They’ve historically relied on the search frequency data,

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After all, great SEO starts with your brand, so branded SEO research should be any company’s priority. Yet, it’s quite unbelievable how many brands completely ignore search queries. Branded search is crucial for several important reasons: Brand-driven search is usually high-intent: People who type your brand name in the search box want to either go straight to your site or research you before making a purchase. Branded search queries show which issues your current or future customers may be experiencing with your site or product.

Brand-driven search is important to analyze in order to understand the ecuador phone number library online sentiment around your (and competing) brand. Finally (and obviously), any of those branded SERPs may influence buying decisions, which make them part of your sales funnel. Like a branded hashtag, your branded SERPs don’t belong to you, and you can’t really control what people see there, unless you spend some time and effort optimizing for your own branded search. How to research your branded search queries Start with your immediate branded Google suggestions What do people see when they just start typing your brand name into the search box? Brand-driven Google suggestions should be your top priority for two important reasons: Google suggestions show what people search most as far as your brand is concerned.

so the more people search for a particular phrase, the higher that phrase shows up in Google suggestions. Google suggestions may (and likely will) influence lots of your customers’ buying decisions. Think about someone typing your brand name in their mobile device address bar (in an effort to go directly to your site) and seeing “brand name alternatives” as a suggestion. What’s the chance that person will get curious enough to click that suggestion and discover your competitors? According to the recent study, Google searchers use one of Google’s suggestions 23% of the time.