Search and keywords Don’t forget to go back

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Casie showed that more content is NOT always best. Sometimes optimizing existing content can be far more powerful than creating new content. @Casieg #mozcon the effects of optimizing existing content and adding more CTAs throughout the site: pic.twitter.com/7x8lvm8yUB — Noah Learner (He/Him) (@noahlearner) July 13, 2021 There is no one size fits all solution to content marketing. Things change and sometimes you need to think counterintuitively. Fantastic advise on how to evaluate your content goals and strategy!@Casieg#MozCon @Moz pic.

twitter.com/iSKIQSbQsk — Laura Green (@GreenLauraV) July 13, 2021 How do we do this? Casie suggests a few focus areas: Performance What were your goals and did you hit them? Utilize Google Search Console to find opportunities Competitors Don’t copy competitors, but pay close attention to what they are doing for ideas. What is working well that we can do better? Utilize social media platforms, such as LinkedIn where you can gather intel on the ads that your competitors are running.

each year and re-evaluate the keywords that you are targeting Remember, that just because something is driving traffic, it doesn’t mean that it’s the right traffic. “All content should have a goal.” @Casieg #MozCon — Melina Beeston (@mkbeesto) July 13, 2021 Brie E Anderson — Reporting for Duty: Why You Need to Start Using GA4 TODAY Despite some pre-conference nerves, Brie absolutely blew us away with all her insights! She also challenged us to get started with GA4 now — before we have to.