Conduct a website conversion audit

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Next, it's time to carry out a website conversion audit, which is an essential step. This type of audit aims to ask yourself whether your site is optimized for conversions, in addition to being optimized for natural referencing. Because the two go hand in hand! Here are 3 elements to take into account:

Identify conversion opportunities to seize: to achieve this, make sure your offer is clear, as are the forms and landing pages (demo request form, content download form, etc.). List the conversion opportunities for visitors at different stages of the purchasing cycle (example: newsletter for the Discovery stage, guide to download for the Evaluation stage, customer case for the Purchase stage, etc.). All your personas must be targeted by content, at each stage of the funnel.
Fix CTA mistakes : A call-to-action (CTA) must be clear, visible and accessible armenia consumer email list​ to users. For example, there is no point in hiding a call-to-action block in the footer of a page if your site visitors do not tend to scroll down the entire page. Also, avoid putting more than 3 CTAs per page (again, the quality of the links matters more than their quantity!). Finally, if a user changes their mind and leaves a CTA unfinished (for example, a contact form not submitted), give them another opportunity to do so! You can offer them a free demo, content (blog articles, webinar, etc.) or ask the reason for their departure.
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At Plezi, studying behaviors via the Hotjar tracking tool and our Plezi solution allowed us to identify “holes” in our “lead net”.

We realized that many visitors who requested a demo went to the login page. By analyzing their behavior, they were looking to create an account, independently, without needing to request a demonstration with our sales representatives.
So we added a button redirecting to the registration page. We noted a 30% increase in the number of registrants in 5 months.