By creating a marketing community for your business

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For example, you can create a Community for your agency or company, then divide discussions into individual groups according to your needs – one for internal communication, one for specific projects, and so on. This way, each individual group will be focused on specific topics, and your employees can easily navigate between them without losing any important information. Also, Community moderators will be able to share major information using the Announcement group, available for every Community. Besides the Communities feature, WhatsApp has been working on additional features for groups to enable a better experience for Community members – the ability to create in-chat polls, 32-person video calls, and groups with up to 1024 users are just some of them, but I’m sure we can expect more updates in the near future.


How Can Marketers Benefit From This New Community Feature? The first thing that crosses my mind is: possibilities mexico mobile phone number list . We gave you an example of how your agency or company can use Communities internally, but this new feature can also help you to increase your marketing strategy and create new connections with your customers. But is it worth it? The short answer is yes. According to Statista, WhatsApp has more than 2 billion monthly users and is the main instant messaging platform in the world. So, as you can imagine, the probability of having your audience using WhatsApp is high, and the new Communities feature can be an excellent gimmick to start building a conversation with them.


, you can: Increase the trust of your customers or prospects with your brand; Have more open and transparent communication with your audience; Create a sense of belonging between your customers; Have a source of direct feedback and data generation, understanding your customer’s needs, desires and perceptions; Last, but far from least, strengthen the bond between your company and your audience. Also, if WhatsApp is investing so much effort into building this feature for so long, it’s because communities make sense not just for the app itself, but for its users.