3. Respond to reviews quickly

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But customers don’t just expect a response, they want quick responses as well. A ReviewTrackers report revealed 53% of customers expect businesses to respond to negative reviews within a week. The report noted that one benefit to quick response is receiving higher overall ratings, as the top 10% of brands across all sampled industries responded faster and more consistently.

This is why you need to have a review response finland business email list plan in place as part of your overall strategy. If you’re proactive, you’ll be able to respond faster, plus you’ll save time spent on responding to reviews. In crafting a response, keep in mind that while a response may be directed to a customer, your future customers will be reading it also. They’ll take note of your efforts to respond and the changes you implement in your business practices.

As you can see, managing reviews has a lot in common with what you may already have in place as a social customer care strategy. Being receptive to your audience’s feedback and willing to respond in an authentic, personalized and constructive way can help you connect with your customers, whether you’re dealing with online reviews or comments on social platforms.

What to look for in online review management software
Customers have plenty of options when it comes to sharing reviews, so it’s essential to have a tool that centralizes your brand’s reviews in one place. The most important features of an online review management platform will depend on the needs of your brand, but here’s some of our favorite features: