Let's first define what CPA is: it is the cost per acquisition, which translates into a cost per affiliation in which the company responsible for publishing an advertisement only obtains its profits when the action desired by the advertiser is carried out by the attendees.
Applying this term to the realization of your specialized event, you must be clear from the beginning about the real value of the total amount of money invested, in relation to the number of conversions (visitors in this case) that you will achieve. What you should look for is that your investment is multiplied by the number of attendees. The most important thing here is that you can devise a way to create an event so strong and attractive that not only the people you initially invited attend, but that they create a multiplier effect, so that your CPA rate increases.
Open doors are important
When organizing and participating in events, it is advisable to open up philippines consumer email list prospects so that clients or attendees feel motivated to go. Not only is success achieved when all the people you invited come to the event, it is also profitable and important that a user clicks and learns the information you are providing through an email. Of course, organize attractive events with fresh ideas that go beyond the conventional. A trade show at stands is always a good idea, but innovating with events or talks with exclusive themes will make it an unforgettable moment and will win the hearts and loyalty of attendees. In this way, it will be easier to close deals or attract important sales opportunities.
Tip: Sponsor a B2B event: learn about 7 benefits of this strategy for your company
- Board index
- All times are UTC
- Delete cookies
- Contact us