sms_marketing_campaignsSMS marketing is coming back into the fold as an effective way to reach customers.
A few years ago, most marketers had written off SMS marketing campaigns as something useful only for very specific audiences or industries.
<< Create effective SMS campaigns here >>
However, as we previously outlined in our SMS marketing statistics post, this channel is incredibly effective across all industries and age groups.
Think about your personal phone usage. Most people check their phones first thing in the morning. Plus, they will often keep it around throughout the day.
That alone provides a strong incentive to create powerful SMS marketing campaigns, as you will always be able to reach out to your customer with promotional material.
Of course, you should always apply a well-constructed strategy for SMS marketing campaigns to maximize your ROI. So, let’s dive into the different types of SMS marketing campaigns, their benefits, and associated costs!
What is an SMS campaign?
SMS campaigns are a lot like email our database ensures better results in reaching engineers marketing, as the content is usually almost identical. You'll always want to have something promotional or a general reminder included. There should always be a call to action. And they should be short and sweet.
However, one important difference is that SMS messages are even shorter and do not include visual content. Apart from that, everything else is pretty much the same except for the delivery method.
<<Do you need phone numbers for your SMS campaigns? We have them here>>
Benefits and costs of SMS campaign
The benefits of SMS marketing are clear. They offer an extremely responsive and sensitive channel for all marketing purposes. Due to its incredibly high open rate (up to 98%) and impressive click-through rate (up to 36%), SMS marketing is often used in various scenarios. A common application is for promotional offers, CPA marketing, important updates, scheduling, etc.
However, SMS marketing has its associated costs. These are usually twofold. One is pretty obvious: you will have to pay a fee for each SMS message.
Additionally, you will most likely have to rent keywords to maximize effectiveness. Renting keywords means having a shared number where customers can text a word (e.g., “COFFEE”) to get promotional offers, updates, or to subscribe. Of course, SMS marketing providers may have other costs for using their software.
Here are some of the benefits of SMS promotional campaigns:
Extraordinary opening rates
One of the most significant advantages of text message campaigns is that text messages have the highest open rates compared to emails or phone calls. 98% of messages sent are opened, making SMS marketing a great asset for businesses looking for fast and effective customer service.
Read also: 18 SMS Marketing Statistics You Should Know
Drive customers to take action
SMS campaigns have a better conversion rate than all their new-age counterparts. People are more likely to visit your business and take action on offers or promotions shared through SMS than through any other marketing service.
Easy and Instant
There is virtually no waiting time when sending text messages. You can be sure that your customers will receive your SMS as soon as you hit the send button.
SMS advertising requires little preparation time. You have no materials to gather or prints to wait for. There are no people to contact or designs to complete. All you need to do is create your message and send it to your customers.
Multifunctional
SMS marketing opens up a world of possibilities for all kinds of businesses. For example, you can use SMS campaigns to inform customers about new services or products and tempt them with exclusive sales and offers. You can also use text messages to send updates and notifications or remind customers about their appointments.
Works well with other marketing channels
You can use SMS marketing with all other marketing channels for your business. Customers can find it quick and easy to connect with your message.
For example, you can use text messages to offer discounts to anyone who purchases from your online store. Or reach out to people who didn't open a promotional email.
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