In the IT and marketing industries, where brand uniqueness and thoughtful user experience (UX) are becoming the foundation of competitiveness, off-the-shelf solutions can do more harm than good. So let’s take a closer look at why, despite the higher costs, designing a website from scratch with a professional web designer is often a better strategic choice – and what benefits it can bring to the company.
Contents
What are Webflow themes, templates?
Webflow Templates - Why Do They Seem Attractive?
Webflow Template Limitations
The Role of Professional UX/UI Design
The long-term value of investing in a professional project
If you have to choose a ready-made template…
Webflow Templates - Summary
What are Webflow themes, templates?
If you are reading this article, you probably know what Webflow is . So let's get down to business about templates/themes.
Webflow offers ready-made templates, which are pre-defined lawyer phone number list web page layouts designed for different industries and needs. These templates allow users to quickly create pages, offering a well-thought-out structure and aesthetic that can be customized to suit your own content and brand style, with some limitations. For many small businesses and freelancers, templates are an attractive solution – they save time and reduce implementation costs, which is especially valuable when budgets are tight. With Webflow’s advanced customization options, users can modify colors, fonts, and add visual effects, which provides a certain level of personalization.
Templates enable efficient implementation of the website, but unfortunately they have their drawbacks. Ready-made solutions may not meet the needs of companies looking for a unique look or more advanced functions, which is why they are often only a transitional stage before the company decides on an individual UX and UI project.
Webflow Templates - Why Do They Seem Attractive?
Ready-made templates in Webflow have gained popularity especially among small and medium-sized organizations that want to quickly start trading online without breaking the bank. The cost of purchasing such a template usually falls within the range of $50-150 , which makes it a relatively cheap option compared to a full design service. An additional advantage is the possibility of almost immediate implementation of the site, which - with minimal modifications - takes only a few days. In a reality where time is a currency, such a prospect can be tempting for companies that need a quick effect.
Webflow Templates at webflow.com/templates
Webflow templates, designed by professionals, offer graphic elements, functional structures, and often pre-installed animations, which give the site a modern look. They seem to be the perfect choice "right now". However, a closer look raises the question: will a ready-made template really meet all the needs of the company in the long run and allow it to stand out on the market? These issues often only become apparent after the first few months of use.
Webflow Template Limitations
Ready-made templates unfortunately have certain limitations that can negatively impact a company's development and online activity. First of all, Webflow templates are designed with a mass audience in mind, which means that their aesthetics and structure are often very universal. This universality, although attractive at first, quickly becomes a disadvantage for a company that wants to build an individual, distinctive image . Such a generic design may not reflect the unique character of the brand, nor arouse emotions that make users want to stay on the site longer. Besides... what self-respecting company will accept a graphic design of a site that many other companies may have? Including those of competitors?
According to a report by Adobe , 38% of users will stop visiting a website if its design is unattractive . This clearly shows that ready-made templates may not provide enough visual value to attract and retain users.
The mass nature of themes translates directly into the bounce rate – for pages with average UX/UI it is often 70% or more , which means that most visitors leave the page quickly. In contrast, well-designed, individual UX/UI pages are able to reduce this rate to 20-30% , which significantly increases user engagement and time spent on the page. Thus, investing in an individual approach may prove more profitable, especially for companies that want their website to be a place to build long-term relationships with customers.
