How to create a product card
What should be on the product card:
product name;
photos and/or videos;
description;
price;
reviews;
"Buy" or "Add to cart" button;
block of similar products, etc.
Let's take a closer look at the main elements.
In Russia, people read from left to right and top to bottom. Therefore, they start studying the page from the upper left corner. This is where the name of the product is usually indicated.
Write the name according to how buyers search for the product in the search engine. Add the brand, color, size, article number and other product characteristics. Then Yandex and Google will show the product card in response to the corresponding search query. And users will quickly find out where they are.
Example of search results with a vnpay phone number data to a product card
Photos and videos
On the Internet, a person cannot touch a product when making a purchase decision. Therefore, the photos on the card must sell, that is, they must be of high quality, must show the product from different angles and give the opportunity to examine the details.
Read also:
ChatGPT vs. Good Old SEO: Which Tools Will Give Your Online Store the Maximum Growth
Example of photos on the product card of an online store
Include a video review in the product card. This will give the buyer an even better opportunity to examine the product. Show clothes and shoes on a model, and a bedspread on a made bed in the interior.
Product card text
The text of the product card must be self-sufficient. That is, it must fully meet the visitor's needs, close objections and provide answers to possible questions. What questions might these be? - Depends on the product.
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