The next time you visit the website

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the browser will automatically load this information and adapt the content of the pages to it . Thanks to this, you will avoid repeated logins on social networks or in your email inbox and you will be able to return to an unfinished order on your favorite e-shop even after several days.

The main role of cookies is therefore to improve and personalize the user experience . For example, algorithms in online stores also work with the stored data, which, based on the goods viewed, will recommend other products according to your preferences. Similarly, cookies are also used by, among others:

● advertising systems bulk sms italy within the framework of so-called remarketing, where advertisements for services and goods in which the user was interested are displayed on third-party websites,

● affiliate tools (they use cookies to track successful orders with the advertiser),

● chatbots (usually within customer support),

● platforms for optimizing web content (e.g. through A/B tests),

● social media elements (e.g. for sharing, "liking" or following a certain profile),

● different types of applications .


The principle of how cookies work.
As can be seen from the previous lines, cookies collect various types of data. Depending on their nature, they can be divided into several types.

(Warning, the following part of the article contains a lot of technical information - if you want to find out how the cookie amendment will affect your e-shop, click here .)