AdWords services continue
Pay-per-click marketing services, which was the main reason behind the creation of the AdWords platform in 2000, is one of the most important processes in digital marketing today. It could not and has not disappeared anywhere, but acquired a new form and also a name.
AdWords services became Google Ads services
Already in the second half of 2018, Google Inc. carried out a huge lithuania b2b leads restructuring, which started already in 2017. After a long period of offering the new interface design in parallel with the old one, it was switched to only the new interface. Hence the complete exclusion of Adwords. From that moment on, Google Ads platforms became a tool for AdWords agencies.
What changed with the switch from AdWords to Google Ads?
When switching from the old AdWords view to the new one, additional monitoring tools were also offered in campaign administration. It must be said that empirically it also seemed that the new platform was able to respond to search requests better and more cleanly. This may have been a result of the fact that since 2015, the Rank Brain machine learning algorithm has been influencing search engine marketing . Therefore, it is also possible that the transition to the new platform was strengthened even more by the machine learning system.
