An exception will be situations where you gradually

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increase the discount to the original price . In such a case, you will still be able to list the lowest selling price from the period 30 days before the first discount was granted (see the example on the following lines).


Example of implementation of the Omnibus Directive on Amazon Germany – the lowest price in the last 30 days is listed by the seller above the current price. Source: amazon.de
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In the future, this should eliminate bulk sms spain situations where some e-shops increase product prices a few days before an event (e.g. before Black Friday or post-Christmas sales) - and thus the value of subsequent discounts. Although this approach is already prohibited, the law unfortunately does not define it more precisely, which some sellers abuse.

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Why is artificial price increases so effective?

‍ The so-called anchoring effect is to . It is a type of cognitive distortion, when our brain in a certain situation accepts the first piece of information as a reference (in the case of discount events, the original price) and then measures other information (the price after the discount) according to it. We perceive a price of 500 CZK with a 50% discount (e.g. a reduction in the price of a certain product from 1,000 CZK to 500 CZK) as much more advantageous than a 15% discount (i.e. from 589 CZK to 500 CZK), even though we pay the same for the goods in both cases.
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However, the upcoming amendment has several exceptions. The mandatory display of the lowest price in the last 30 days will not apply to :