There is something you should not overlook when sending mass emails on behalf of your brand. Users want to spend their time only on things that are beneficial to them. Including content that will benefit them in your emails will please your users. In this way, the number of openings and readings of your posts aimed at increasing awareness Chinese Overseas British Phone Number Data in the future will not decrease.
In the posts you make, you need to give your users something that will make them happy. A special 10% discount for the person you send or informative, different content that will attract everyone's attention will save the day.
3. Targeting
When sending to users, it would be wrong to think that everyone has the same taste or opinion. Everyone has different tastes and interests. Therefore, by categorizing your users, you have the chance to make everyone happy.
If you don't know how to categorize your users, the best thing we can recommend is testing. First, you can randomly divide your users into categories and send different emails to each group to see how they react. A
2. On Time Shipment
Timing is very important when sending email marketing messages. You can create a proper email marketing campaign by knowing upcoming events, public holidays, and important days in advance and preparing your messages accordingly.
Changes you make during the day or on the day of the week will also cause differences in the results. To find the most appropriate day for your brand; you can start testing posts on Friday or Monday. The feedback you will receive from posts you make on different days or at different times each week will give you the most accurate data.
For more detailed information, you can read our article titled “ When is the Best Time to Send an Email? ”
1. Be Relevant
One of the things that will harm your brand the most is taking up your users’ time unnecessarily. If your posts have nothing to do with your brand and take up users’ time unnecessarily, this will definitely not increase your brand awareness.
Sending unnecessary emails will reduce the opening rate of your posts over time. Send fewer but more concise emails to your users if possible. This way, the opening rates of your posts will always remain high.Evaluate Your Email Marketing Campaign Properly!
There’s a myth floating around in the email marketing world that the success of an email is directly proportional to its open rate. We’re sorry to be the bearer of bad news, but that’s not the case at all.
Open rates are great, everyone knows that. Opening emails will get you to more people. It will also take your campaign further. But can you achieve a healthy result with just your email open rates? We think the answer is no.
