How many emails do you receive per day? 10, 50 or more than a hundred? At least 5 of them are opened, and even fewer are remembered. How to get past the “unsorted” folder or, on the contrary, “promotions”, avoid ending up in “Spam” and get reposts? We share tips and useful recommendations in this article (all illustrations are taken from the Pinterest website).
The structure of the letter and its features
Any letter can be divided into four parts: preheader, header, main block or body of the letter and footer. Each of them performs a specific task and conveys one
(maximum 3) message, so when student phone number list creating a letter, work through all the blocks separately, taking into account the following recommendations.
1 The first impression is the top of the letter.
“The header” is the first thing a person’s eye falls on, so pay maximum attention to this part. The time of long texts has passed — now bright banners with catchy headlines are in trend. Intrigue or even provoke with a catchy phrase to the point (calls to action “Download, try, have time to buy — work without fail), and do not forget to optimize the image (reduce the weight and make it adaptive, and more useful information can be gleaned from the article “Features of email newsletters for Gmail” in the blogeSputnik
A popular modern practice is to combine the “header” and the body of the letter, which is ideal for trigger mailings (the letter looks like a poster or a landing page), but we do not recommend getting carried away with videos - there is a high chance that someone will receive an unclear link instead of the expected surprise. The solution was to use gif images, which add dynamics - you can’t just look away.
Features of design and layout of email newsletters - imageFeatures of design and layout of email newsletters - 2 - image
A few words about the preheader - some people refuse it altogether, because it disrupts the overall perception. We recommend a practical approach to this.
If this is an introduction letter or newsletter, use the preheader for its intended purpose: add background information and protect yourself from display problems by providing the ability to view the letter as a separate web page.
Features of design and layout of email newsletters - 3 - image
For trigger letters or mailing to a base of “very loyal” subscribers, the option without a preheader will do. They are already familiar with the company and know the sender, so they need to be surprised with something like this!
Features of design and layout of email newsletters - 4 - image
2 Footer
People don't want to waste time on something that doesn't interest them or doesn't bring any benefit. That's why you have a few seconds to interest the user and reduce the desire to unsubscribe (a real phenomenon, like banner blindness). Often, it is made several shades darker than the rest of the letter, because that's where the unsubscribe box is located. We recommend focusing on this block at least in informational letters, and this can be done by playing up the "regret about parting" or by placing contact information with a creative presentation.
Features of design and layout of email newsletters - 5 - imageFeatures of design and layout of email newsletters - 6 - image
3 About the main thing in the end
The body of the letter is the main information that can be presented as text with images, blocks or a showcase (depending on the specifics). Pay attention to the arrangement of elements (horizontal or vertical), remember composition, perspective and other terms from geometry and drawing lessons. The main thing is that the main message is readable, there are beautiful and clear (clickable) buttons everywhere that facilitate conversion actions. It is advisable to sign all images, and be sure to attach links to them and write down the NC. You can always use ready-made solutions that are available in mail services or seek help from a team of designers and layout designers.
Features of design and layout of email newsletters - 7 - image
If you want your letters to be opened and your newsletters to bring in a steady income, do it as if you were doing it for yourself. Make a beautiful adaptive letter, write a good text and prepare a unique and original visualization - such work will definitely not go unnoticed!
