The figure of the influencer is constantly on the rise and many companies have already decided to include them in their marketing strategy. In fact, today we will analyze how the figure of the blogger is specifically being incorporated into email marketing.
We are used to seeing some bloggers appear on social media or on the advertising posters of certain brands. However, perhaps we are not so used to seeing this type of figure in the emailsremember that they are a market philippines mobile phone number list with high purchasing power and a growing interest in being taken into account. We cannot consider leaving them aside as an option. we receive from the brands we follow. A fact that is already beginning to change.
And in the fashion industry, some brands have already ventured to integrate them into their email campaigns. A very well thought-out strategy if we take into account that a blogger is perceived as a model or example to follow and a trend-setter who can become an interesting prescriber for a brand.
Tous is a good example of this new initiative.
The incorporation of this figure in its newsletters allows subscribers to see that these well-known and reputable bloggers support the brand and use its products.
The selected accessories are incorporated into the blogger's look to give an example of how they can be combined and to demonstrate, once again, that the reader must have them. It is still a way of giving prominence to the products, while at the same time becoming a trend.
The goal is to make subscribers feel the need to buy the product to be fashionable,remember that they are a market with high purchasing power and a growing interest in being taken into account. We cannot consider leaving them aside as an option. in the same way that the bloggers featured in the email are. This clearly increases the possibility that they will end up buying one of the products, making use of the most instinctive human sense: wanting to be part of a group and feel accepted.
