Our focus on valuable, strategic content has proven effective in positioning brands and achieving tangible business results. Now we look at some interesting data from each of them.
New
Nuva is a company that offers great tools in a B2B model to enhance the work of companies.
At the beginning of 2021, Nuva found itself in a position where it needed to increase traffic to its website to strengthen its reputation and visibility among businesses in its geographic area.
The Genwords team was faced with a well-defined challenge: persuading mexico whatsapp mobile phone number list regional companies to adopt decentralized software solutions through PaaS and SaaS models, all through a local partner.
The solution
At Genwords, we identified that the most effective strategy for Nuva would be to enhance its image as a provider that adds value by offering solutions from recognized companies such as Google and Zoho, taking advantage of its experience in the SaaS sector.
Our content marketing strategy was based on creating high-quality content that reflected Nuva's identity and vision through topics that could influence the decision of its sales team.
We developed 40 articles highlighting the value of SaaS solutions at a regional level, addressing topics such as marketing, cybersecurity, automation and customer experience. These articles covered the use of tools from Nuva partners: Google and Zoho.
After five months of implementing this strategy, we managed to double the historical traffic to their website , reaching more than 4,000 monthly organic sessions.
We focus on developing BOFU content with the goal of attracting users and converting them into customers of Nuva, a brand that competes with its own partners.
The importance of inbound marketing in building an effective sales funnel .
The relevance of regional segmentation for SaaS model customers.
The effectiveness of valuable content to position a brand in a competitive market.
Quadminds
This is a young business that is committed to sustainability and saving resources for companies. Quadminds is a SaaS platform whose applications allow you to outline the most efficient routes for trips in order to save time and fuel.
Quadminds needed to quickly position itself in the three countries that constitute its main market: Argentina, Chile and Spain.
The strategy for this purpose focused on web visibility: appearing at the top of search engines.
