Hooked learning is an invaluable guide for marketers looking malaysia whatsapp mobile phone number list to improve their strategies and build a lasting connection with their customers.
In the digital age, consumers are exposed to a huge amount of stimuli, so capturing their attention and loyalty has become a challenge.
Through learning Hooked, you will be able to understand and identify strategies to make your product or service become part of it.
Each of these concepts applied to SaaS marketing can make the difference between success and stagnation for your business.
Let's go there!
The book: “Hooked: How to Build Successful Habit-Forming Products and Services” by Nir Eyal
“Hooked: How to Build Successful Products and Services that Form Habits” is a book by Nir Eyal, a consultant to companies such as Google and Facebook and an expert in consumer psychology.
It was first published in 2014 and has since become a bestseller, reaching the New York Times bestseller list.
In this work, the author explains the Hook model. Its objective is to create a habit, a behavior that is performed automatically, without the need to think or decide.
In this sense, he points out that habits are formed when a sequence of actions is repeated, which is activated by a trigger that produces a reward. The creation of this habit implies a commitment on the part of the user or client.
Nir presents the way in which products or services can be developed that engage the user. His clarity in presenting a holistic view of how addictive products work is remarkable.
A look that helps readers position themselves against their competition. The author makes it clear that products or services should not be created deliberately. In fact, he points out that, “addictive products are not created by accident. They are designed with a specific purpose: to hook and keep users loyal.”
However, it is important to clarify that the book is not a manual for creating products. In fact, it goes beyond that, offering professional advice based on psychology and persuasion techniques to attract, engage and retain users.
Nir Eyal's Hook model explains how to create products that generate consumer habits in users, based on psychology and persuasion
Hooked's 4 Lessons Applied to SaaS Marketing
Now that you have an idea of what the Hooked model is, let's tell you how you can apply it to the marketing of a SaaS company.
That is, with the aim of attracting, converting and retaining customers of a product or service based on decentralized software.
The first step in this approach is to create a clear and differentiated value proposition. How to develop it?
You don't need to go around in circles to offer a unique service in the world. In fact, you can achieve it with simple actions.
