On average, 98% of website visitors choose to remain anonymous, meaning they do not voluntarily release personal data. If a company bases its strategy only on its database of registered users, it is actually communicating with only 2% of its customers, neglecting many potential ones.
For this reason, it is essential not to underestimate the role that the implementation of marketing automation can have for strategies aimed at exploiting the potential of anonymous users .
Thanks to Artificial Intelligence , in fact, it is possible to collect, process and normalize data relating to navigation, which are a valuable source for identifying useful aspects, such as products sought, geographical area or devices used, to create engaging and relevant customer experiences .
A subsequent division of the audience into dynamic segments, then, allows you to direct targeted messages to the right clusters and therefore guide consumers to a choice. At the basis of effective segmentation there is a complex system of filters that allows you to select users based on profiling information .
Filters can thus be list of antigua and barbuda consumer email mixed to create complex segments capable of describing the target audience very accurately. Artificial intelligence expresses its maximum potential here, allowing the creation of content in line with the user's expectations and needs, accurately predicting what the rewarding behaviors or solicitations will be.
PROFILING WITH MESSAGE BOX
DYNAMIC SMART FORM
CUSTOM ACTION
Profiling with message box
PROFILING WITH MESSAGE BOX
One of the ways used to encourage anonymous visitors to register is to configure a Message Box. The message, visible only to users who are not yet registered, immediately invites them to take action to take advantage of the discount.
In conjunction with the activation of the Box Message, it is possible to configure the Welcome Email Trigger which provides a workflow of three email sendings:
The email sent at the same time as registration is completed and aimed at communicating the coupon code
The email will be sent 6 days after the registration date as a reminder for the coupon to be used
The email sent 2 days after the previous one as the last invitation to purchase using a coupon code.
