In the field of Email Marketing, it is sometimes difficult to have more than one or two profiles to manage it and it is difficult to achieve the objectives set due to the lack of resources and staff time. However, there is an Email Marketing dream team and it is the one we will see below. These are the profiles that it should include and the functions that each one would perform:
Email Developer
An Email Developer must have a deep knowledge of HTML development netherlands mobile phone number list for email. This means being aware of the specific limitations of email compared to web design and applying the creativity necessary to get around them. We could say without a doubt that an email developer hacks rather than designs.
It is also key to know the differences in support for the different devices and applications with which we open the email in order to develop a consistent email across all inboxes, providing an optimal user experience.
The ideal person to carry out this task is not only someone with the required HTML/CSS technical skills, but also a creative person, who is used to thinking “out of the box”. Being a perfectionist is also essential to achieve the highest quality standards, overcoming the difficulties that can be generated by inconsistent support.
At Digital Response we have:
Account Manager
This profile must be able to organize, execute and send email marketing campaigns on any sending platform: Oracle, Salesforce, Adobe Campaign, Cheetah Digital, Selligent... This implies knowing how to create automated campaigns, as well as manage databases and segmentations.
It is also essential to have the ability to analyse the results obtained and produce reports, so that improvements can be implemented and results can improve.
In our case, this is a position that requires a strong customer orientation, maximum attention to detail and organizational skills.
At Digital Response we have:
CRM Specialist
A CRM Specialist is responsible for creating different customer profiles through different strategies. To do this, he or she must understand their needs and strengthen the relationship with them through products adapted and perfected for each profile and individual. The responsibility of providing the best customer service and retention falls on him or her.
It is also essential that you know how to manage databases perfectly, that you safeguard the validity of the data obtained and that you are like a fish in water when segments need to be created. This way, more specific marketing actions can be carried out.
The qualities that this type of profile must have are:
Analytical thinking
Strategic and business thinking
Troubleshooting
Empathy to understand the mindset and behavior of customers including their growth potential.
At Digital Response we have:
Marketing Automation Specialist
The Marketing Automation Specialist must have a multidisciplinary profile that combines skills related to marketing and technology. This person is specialized in email marketing and automation. This implies having knowledge and experience in managing the different automation platforms on the market: Oracle Eloqua, Salesforce, HubSpot, Marketo.
This is a highly creative, but also analytical profile. Their main responsibilities include managing and executing email marketing actions, creating workflows, lead generation, lead nurturing, lead scoring, configuring abandoned cart programs, cross selling or up selling.
