The key steps to successful digital prospecting
It is essential to structure your approach in order to develop an effective digital prospecting strategy .
Identify, understand your target audience
Creating precise buyer personas allows you to better understand armenia telemarketing data the needs, purchasing habits, and preferred communication channels of your potential customers . An in-depth analysis of your current targets (age, location, interests) is essential.
Choosing the right digital channels for your prospects
Channel selection should align with your target audience’s habits. For example, 91% of decision-makers use LinkedIn as their primary source of information 3 . 80% of customers prefer to communicate via email over telephone prospecting 4 .
Define objectives and performance indicators
65% of sales departments anticipate a transition to a 100% data-driven model by 2026 5. Defining SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives allows you to set clear goals, but also to accurately measure performance using the data collected.
The essential tools for effective digital prospecting
More than 70% of companies are equipped with a customer relationship management solution 6 .
Prospecting Automation: The Best Platforms
Automation saves sales professionals up to two hours per day. AI tools increase productivity by 81% through the reduction of manual tasks 7 .
Using CRM for optimal monitoring
Salespeople using CRM exceed their annual targets by 24%. The main benefits identified are:
