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Ever scrolled through your favorite website or social media feed and stumbled upon an article or video that felt just a little too perfect? That might have been your first encounter with native advertising. Unlike in-your-face ads, native advertising blends seamlessly into the content.
Curious to learn more about this subtle yet powerful advertising technique? Luckily for you, that’s exactly what we’re here to do. So, buckle up and get ready to discover the art of blending in and getting results with native advertising.
What is Native Advertising?
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In simpler terms, it means the ad blends in with the surrounding content, looking and feeling like it belongs there.
And the thing is, these ads work. belgium consumer email listAs much as 53% of consumers look at native ads more frequently than banner ads.
There are several types of native advertising, each designed to fit specific content environments:
In-feed ads: These ads appear directly in the user’s content feed, mimicking the look and feel of organic posts.
Sponsored content: This type of native ad is a paid article or video created by the advertiser but published on a third-party platform.
Recommended content: These ads suggest related articles or videos to the user, often appearing at the end of an article or webpage.
Native video ads: These ads are video content that blends in with the surrounding video content on a platform.
What makes an ad “native”? It’s all about relevance, format, and placement. The ad should be contextually relevant to the content it appears alongside, follow the same format as the surrounding content, and be placed in a natural, non-disruptive location.
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Native Advertising Examples
Let’s bring native advertising to life with a few real-world examples that showcase its versatility and effectiveness:
In-Feed Ads on Social Media
Imagine scrolling through your Facebook feed and coming across a post from a popular fitness influencer showcasing their new workout gear. The post looks like any other organic post, with a captivating image and engaging caption.
However, a subtle “Sponsored” label indicates that it’s a paid advertisement for the fitness apparel brand.
Native Advertising Example Facebook Post
Sponsored Content on a News Website
While reading an article about healthy eating habits on a health-focused website, you might come across a sponsored article titled “5 Delicious and Nutritious Breakfast Ideas.”
This article, created by a food brand, seamlessly blends in with the surrounding editorial content, offering valuable information while subtly promoting their products.
Sponsored article example - "5 Delicious and Nutritious Breakfast Ideas"
Recommended Content on a Blog
After reading a blog post about travel tips, you might see a section titled “Recommended for You” featuring articles from a travel booking platform. These articles, while promoted, are relevant to your interests and provide additional value to the user.
Native Video Ad on a Streaming
