Today's tourists no longer just want to travel to see the world; they now demand unforgettable, unique and different experiences that, in addition to experiencing them first-hand, they will then want to share with the world. And that requires tourism companies to first, differentiate themselves, offering added value; second, attract and win over that public that demands quality, comfort and flexibility ; and third, ensure that their experience has been satisfactory and happy, so that they rate it positively on the different portals and recommend it to their followers on social networks... And repeat on their next trip.
New challenges for companies in the tourism sector, which have their best ally in digital marketing . Strategies and tools that evolve at breakneck speed, and that every year offer interesting advances and opportunities that cannot be missed. So, to keep you up to date with what is happening in your particular ecosystem, we summarize in this post the nine trends in tourism marketing for 2023.
1. Tourism marketing is increasingly digital
Year after year, users in general and travelers in particular are more digital, from the point of view of information, management and interaction; even more so after the pandemic. And the new generations are practically 100% digital. In this context, digital marketing tools are no longer optional, but absolutely essential to attract, win over and retain your potential customers during their journey in the buyer journey, or purchase cycle.
Digital marketing allows you to position your company, communicate malta business email list with users, persuade them, analyse their travel habits and behaviour on the internet, listen to their opinions, inform them in more attractive formats, offer them news or offers immediately... and much more.
2. Mobile phones and applications: a whole world within the traveller's reach
The mobile phone is now an accessory in the user's life, an essential and inseparable part, especially for the new generations. And the countless tourist apps that they carry on their mobile are a valuable complement when planning their trip. Reservations, maps, destinations, restaurants, hotels, opinions, ratings, influencers... the world in your pocket . Permanent access to information and management that can work in your favor. The key: being useful, and facilitating the process before, during and after the trip. With efficiency, speed and flexibility.
tourism marketing trends
3. SEO, increasingly important in tourism marketing
And when we talk about SEO , we are mainly referring to Google, which remains the dominant search engine in the tourism and travel market. Travelers look to Google for all the relevant information about their trip, so it is a priority for your tourism company not only to be there, but also to boost its visibility and SEO positioning . Because if it is not seen, if it does not appear in the first positions on Google, it is like not being there.
You can pay to be in the right place (advertising or Google ads) or you can do it organically by creating relevant and attractive content for your potential customers. And, of course, your business has to be on Google My Business , a powerful free showcase for your tourism company, visible to millions of users.
9 out of 10 travellers use search engines to find information about accommodation and destinations. And 8 out of 10 use Google as a source of inspiration for their trips.
