Why content is key in SEO in 2020 Content is one

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In my own circle, everyone is now regularly telling everyone else where to find items from hand sanitizer to decent potatoes. Networking will be happening around gifts, too, so anything you get noticed for could support extensive word-of-mouth information sharing. I want to close by thanking you for being in or marketing businesses that will help us all celebrate the many upcoming holidays in our own ways. Your efforts are appreciated, and I’m wishing you a peaceful, profitable, and hyggelig finish to 2020. How to Detect and Improve Underperforming Content: A Guide to Optimization Content Marketing | On-page SEO The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Content, content, and more content! That’s what SEO is all about nowadays, women number data right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it.


of the most important factors in SEO. Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor. For instance, let’s have a look at this post, from August 2019, which talks about Google’s regular updates and what webmasters should focus on: “Focus on content: pages that drop after a core update don’t have anything wrong to fix.