“If you find it difficult to read this ad, imagine us”: Timpers’ advertising and humour

[ayeshshiddika11]

Disability through self-parody is the basis of the advertising campaign with which Timpers, the brand of shoes designed by a blind person, wants to draw attention to the ...

The communications manager for the Timpers brand , Diego Soliveres, has been blind since birth and believes that “this campaign reflects very well what we are. I am blind, and at Timpers we are committed to being the first to laugh at ourselves. We want to convey that disability is something normal, that it is among us and that we cannot continue treating it as a taboo subject.”

To do this, they have used the signature of the PutosModernos team for the campaign called 'Very Black Friday', a graphic campaign with the aim of giving visibility to blindness and other disabilities, without prejudice or taboos, using irony and black humour.


With it, Timpers aims to "normalise and bring us closer to slovenia phone data disabilities in a transgressive way, following the values ​​of the firm. In this casual shoe company, based in Valencia, abilities are more important than disabilities, since it is born from the design made by blind people through touch."

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The campaign consists of numerous posters with a good dose of irony and black humour such as: “Everything we save on electricity we have invested in this promotion”, or “We started the company before a pandemic. We have an eye for business”. In total, there will be 11 messages in the line of those referred to that will be disseminated through outdoor media, such as billboards and posters, as well as online versions on social networks. In addition, a parallel action will be carried out through the recording of audiovisual content that reinforces the campaign and that can be seen on the social networks of both companies.