Deciphering the SONCAS Method

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It’s an undeniable logic: to optimize your sales, it’s essential to identify and understand your customers’ motivations. Fortunately, the IL SUO CASO method , an acronym for Safety, Pride, Novelty, Comfort, Money and Sympathy, offers a systematic approach that is relevant and actionable. Each letter of this acronym indicates a factor that can motivate a customer to make a purchase.

Safety
Security refers to a customer's investment in a product or service that mitigates risk or provides assurance. A car with multiple safety features or a financial investment that guarantees consistent returns are examples of this need.

Pride
Pride is a powerful lever in making purchasing decisions. This can take the form of lithuania number screening products that enhance prestige or social status or that enhance self-image. Luxury or limited edition products are commonly targeted by vanity.

Reasoning with the SONCAS Method
The news
Novelty refers to the excitement and anticipation that innovation brings. Cutting-edge technology products, fashion trends, or unique product or service concepts attract consumers with their innovative appeal.

Comfort
Convenience reflects a need for simplicity and efficiency. This can be related to the convenience of a product or service, improving quality of life, or reducing effort or time. From ergonomic kitchen tools to food ordering apps, convenience is a key motivator.

The money
Money , where the pursuit of value and economy plays an undeniable role in purchasing habits. Shoppers are often looking for discounts, promotions or simply more value for money. Marketers can use money as a lever to build customer loyalty.

Using the SONCAS Method Effectively
Sympathy
Likeability , or the desire to be accepted and liked, is a powerful motivator. A company that presents itself as empathetic, approachable, and eager to connect with its customers will attract attention.