Contents hide
1 What are eCommerce tools?
2 Why are eCommerce tools important?
2.1 E-commerce platforms
2.2 Content creation
2.3 Communication and internal organization
2.4 Sales and Logistics
2.5 Marketing
2.6 Analytics
2.7 Customer Service
3 Final Thoughts
3.1 Related publications:
What are eCommerce tools?
E-commerce tools are pieces maldives b2b leads
of software , such as apps , platforms, and plugins , that help business owners manage their online stores. While there are many different types of e-commerce tools , they all have a common goal: to simplify, organize, and automate the processes of managing and growing an e-commerce store . Examples include website builders , inventory management tools, analytics tools, and more.
Why are eCommerce tools important?
Building software like mobile apps and shopping carts from scratch can be time-consuming and expensive. But with a robust eCommerce toolkit, you can simplify the process, manage your online store efficiently, and reduce costs. Useful features include:
Tools for creating and hosting an online store : E-commerce tools are literally the building blocks of any online store. E-commerce platforms typically offer tools such as website builders, which help you easily create an aesthetically pleasing online store , and web hosting , which allows customers to access and shop on the site.
Analytics tools : Analytics help online stores determine what is working and what is not. Tools like Google Analytics allow you to track metrics like key performance indicators (KPIs) and provide insight into profitability. SEO analytics can help you determine how to drive more traffic to your eCommerce store by improving search engine rankings and visibility.
Tools for day-to-day operations: If you run an online store, you will have to keep track of a lot of moving parts. Some of the best tools an eCommerce business owner can use are those that help organize the store’s day-to-day business operations, such as taking care of internal business operations along with organizational needs.
Marketing Tools : Marketing campaigns help e-commerce sites establish a brand identity, increase traffic , and convert shoppers into repeat customers. With the right marketing tools, online businesses can trackcampaign performance , automate content creation , and maintain relationships with online shoppers through email, social media , and even a dedicated blog .
Customer Service Tools : A PwC Customer Experience report found that excellent customer service attracts shoppers who are more likely to sign up for newsletters and make repeat purchases. Armed with customer service tools, online retailers can ensure that shoppers are taken care of, supporting them at every stage of the customer journey.
There are many ways to create, manage, and improve the performance of your eCommerce site . Below are seven types of eCommerce tools that are most commonly used by online businesses.
E-Commerce Platforms
The first step to creating an online store is choosing the right eCommerce platform. An eCommerce platform is the software that an eCommerce store uses to handle its basic needs, from product pages to order fulfillment. Examples include:
Shopify : Shopify is an all-in-one e-commerce platform that helps online businesses get started. It offers a wide range of e-commerce tools, such as a website builder with free and paid themes, built-in marketing tools to create, run, and analyze digital marketing campaigns , a shopping cart with 100 payment gateways, and multi-channel selling .
Wix : Wix offers a drag-and-drop website builder. As an e - commerce platform, Wix covers all the bases: customizable templates , web hosting, and domain name registration. Features also includeorder tracking and accepting online payments . More advanced features, such as analytics tools and robust inventory management , may require investing in additional plugins or choosing a different e-commerce platform altogether.
BigCommerce : BigCommerce is an eCommerce platform built for enterprise businesses. It offers web hosting, extensive customization options, SEO analytics tools, and multi-channel sales. However, as a platform for large enterprises, some of BigCommerce’s tools are not as flexible or user-friendly as other options designed for small businesses .
Big Cartel: Big Cartel is an e-commerce platform built with artists and creatives in mind. In terms of e-commerce tools, Big Cartel offers customizable templates , domain name registration, and some basic marketing tools. It’s a good place to start an online business , but not always a good place to scale it: payments and integrations are limited, and pricing is based on the number of products sold at a time.
Squarespace : Squarespace is primarily a website builder that can also be used as an eCommerce platform — provided you pay for certain features and enable them. However, once you get started, the platform offers you inventory management tools and the ability to add a Shopify Buy Button to optimize sales.
Content creation
Creating content for your eCommerce site can be a powerful way to increase visibility. It’s also fairly easy, thanks to eCommerce tools like:
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Canva: Canva is an e-commerce tool that helps teams — even those with little to no experience — create aesthetically pleasing designs. Whether it’s designing a brand identity or simply creating supporting images for your online store, Canva’s drag-and-drop tools make it easy to create and distribute well-designed assets .
WordPress : Not all e-commerce sites need a dedicated blog. But for those that do, a content management system like WordPress can be helpful. WordPress can help you developblogging strategy to build and maintain customer relationships, establish a brand, and generate consistent traffic .
Communication and internal organization
E-commerce tools can also be useful for the internal workings of an online business. This could mean anything from a dedicated place to communicate with employees to a platform for streamlining project management tasks .
Slack : Slack is a messaging platform designed specifically for workers, allowing you and your employees to communicate with each other in real time . This can increase productivity for remote workers, especially because Slack allows teams to organize, manage each other, and communicate about daily activities.
Coda : Coda is a robust productivity tool that can help you manage various aspects of your business — think marketing calendars and document tracking. It’s easy to edit and customize, making it a great tool for organizing projects within your company . As an added bonus, Coda offers a Shopify package that integrates with your Shopify store.
Monday.com: Monday.com is a flexible and customizable project management tool that automates workflows and centralizes workflows in one place. Online retailers can use Monday.com to manage inventory, track important metrics, and more.
Sales and logistic
