Despite the ups and downs of X, the former Twitter, since the arrival of Elon Musk, LinkedIn has maintained the same essence since its beginnings. And this is helping its growth.
Not long ago, it seemed that what was happening on Twitter, renamed X after its purchase by Elon Musk , set the tone for what was happening in society as a whole.
Being a trending topic was synonymous with relevance and transcendence. And it almost became an obsession for many people and companies.
However, although Twitter has a very large poland phone data critical mass of users, it is not among the social networks with the largest number of accounts . According to data from the 'Digital 2023' study by We Are Social, the platform has 556 million users, far from the 2.958 billion of Facebook , the 2.514 billion of YouTube, the 2 billion of WhatsApp and Instagram, the 1.309 billion of WeChat or the 1.051 billion of TikTok.
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Statista even estimates that the number of active Twitter users is even lower, leaving the figure at 353.9 million. It also notes that there has been a 3.9% decrease compared to last year.
So, we have to think about whether the noise generated on Twitter is much greater than it is in society. Perhaps many of the controversies generated on this social network do not really have a reflection on the street.
Although many media outlets frequently headline “Twitter is on fire with…”, the truth is that most of the time they are just empty anecdotes that only those who are following their timeline and the trends of the moment find out about.
As Twitter falters, LinkedIn gains strength
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