Map of events for data transfer from CRM to Google Analytics via Measurement Protocol

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Project plans
Achieving lead goals is a good result, but in any sales it is better to focus on final transactions, specifically, knowing the number of applicants attracted by advertising.

And for the next period of work, we have planned to implement the transfer of events from CRM to Analytics using Measurement Protocol - where we will be able to more accurately determine the sources of leads and track the entire sales funnel.

If the client doesn't really care about the product, the values ​​of their company, theel salvador telegram brand, how they differentiate themselves from competitors: "you guys figure it out yourselves, I'm paying you money" - then the specialists' motivation will definitely be lower. Here we are talking about PPC marketing - and the main task and responsibility of a PPC marketer is to drive traffic and make sure it converts into target actions (leads / sales / app installations). Strategy, branding, positioning and other "high" words are not our direct responsibility, unless we agreed on this initially and included it in the service estimate. In this situation, we work simply like WARRIORS: there is a project - we need to do it, and do it as best we can. Without unnecessary thoughts.

2. The client is willing to spend time on immersion (onboarding) of the agency's marketing team into the project
During negotiations prior to cooperation, the client usually interacts primarily with the sales manager.

When starting cooperation, sales managers, of course, pass on information to marketers, but they may miss some information, and in general pass it on in a way that is not the way a client can do it: in color, with nuances and with the necessary context.

Don't skimp on time to immerse new specialists in your project (especially marketers, who must understand and feel it). Set aside 1-2 hours for a meeting, send all the relevant presentations and strategies that you have.

Each of us wants to be involved in something bigger. To be part of a common success, to do something cool and large-scale.

Therefore, you have the opportunity to ignite and motivate the team that has just started to cooperate with you. Then the guys will turn on and work with passion and pleasure, which will bring positive results. This is the foundation of management.

3. The client should be involved in the project already during the cooperation process:
Make plans
Share feedback from the sales department
Hold regular, ongoing meetings to discuss ideas, plans and discuss results (we initiate this approach ourselves)