Here are the 5 hot digital marketing topics to remember:
“What sense do your customers use?”
Giovanni Cappellotto and Bryan Kramer remind us that the human side of business is increasingly necessary; companies are made of people and relationships, we write product texts for people not for CRMs. The marketing of the 4 P Kotler and the media bombardment must leave the stage to a more human, authentic and direct marketing that hong kong telegram phone number list to the main senses of the person (auditory, visual, tactile).
BEWizard2015
“We’re talking about people, not sessions and users”
Paolo Zanzottera and Cutroni Justin remind us that behind the 1000 digital metrics there are people in the end. The new analytics systems that ask us to log in on mobile allow us to segment users based on socio-demographic characteristics and whether they are known users or not (in the presence of a login). We use the Audience Overview report on Google Analytics to understand what interests the people who visit our site.
“Without promotion, no one will install your App”
Fabio Sutto and Enrico Marchetto remind us that without an adequate promotion plan on Facebook or Google, no one will install your App. The CPI or cost per installation can vary from 1 to 3 € approximately based on the ability to run the campaign and the targeting.
30 million Italians watch TV with their smartphone or iPad at their side: Use the strategy of the double screen TV and iPad: and make ads with visuals linked to the programs + viewed in the time slot in which you are on TV.
“Only Tests Give Reliable Results”
Julius VanDeLaar explains how A/B testing was used to win the US elections by Obama in 2008 and 2012 in the United States. Every element of the landing page of the Web campaign was tested and modified based on the results obtained. For the record, the “Learn More” button wins over “Join Us” and “Sign up”; the image below on Facebook was the most shared post ever.
