On the other hand, the global Email Marketing market is projected to grow to $17.9 billion by 2027 .
Below we have compiled a list of general greece mobile phone number list trends to keep in mind in Email Marketing, and in particular, when it is developed on Salesforce Marketing Cloud.
The designs will tend towards minimalism
We are seeing how leading brands are creating minimalist emails, with easy-to-read texts and clear messages. To achieve this, the following will be key:
● Use blank spaces and margins.
● Selection of SFMC templates with a clean appearance.
● Avoid complex, flashy designs with too many graphic elements.
● Use colors sparingly.
● Include clear calls to action.
● Balance text with images.
In addition to minimalism, there is a growing adoption of designs that support dark mode.
This makes email more readable, which is why around 82% of people already use dark mode to read email on their devices.
Personalization
Salesforce Marketing Cloud offers a wide variety of features that allow you to customize your Email Marketing campaigns. One of these features is the availability of dozens of customizable templates that can be sent as is or updated according to different requirements:
● Text templates
● HTML Templates
● Custom HTML templates
● Visualforce Templates
All four template types can include text, combine fields, attachments, dynamic content and personalization strings. Through SFMC Email Studio we can create personalized emails, from basic campaigns to sophisticated 1-to-1 messages.
We can insert subscriber-specific details such as name, address, company name, etc. in the subject line, preheader, or body. Some recommendations:
● Choose SFMC templates based on the type of conversation we are going to have with each subscriber.
● Include a clear call to action text that encourages action.
● Offer specific discounts or offers based on the user's profile or purchase history.
● Send newsletters with personalized valuable content.
Additionally, SFMC offers AI-powered personalization, allowing you to personalize many crucial email elements such as:
● Subject line
● Greeting
● Offers
● Contents
● Signature
We can even customize send times using SFMC's Einstein Send Time Optimization (STO) feature .
Interactivity
SFMC supports many interactive elements that we can take advantage of in Email Marketing campaigns such as:
● Videos
● Product carousels
● Surveys or feedback forms
● Questionnaires
● Image/Button Rollovers
● Countdowns
● Live polls
● Store Locators
● Interactive maps
Through the Journey Builder, Content Builder and SFMC's pre-designed templates we can set up interactive and personalized emails and interact with specific audiences.
