But despite being the driving force behind getting new and returning customers through your doors, marketing can often be an afterthought.
This is where a marketing strategy comes in.
What is a marketing strategy?
As an integral part of your business plan, your marketing strategy is list of poland consumer email where you describe how you will promote and sell your products and services.
An effective marketing strategy outlines the steps you should follow to beat the competition, increase your sales, and boost your profits.
And good news if you’re feeling pushed for time — it’s easier than you think to get started!
Read more: Why you need a business plan (and how to write one)
How to write a marketing strategy in 6 simple steps
Start with these basics and you’ll be up and running with a robust marketing strategy in no time.
#1: Define your USP
The first step in your marketing strategy should be to define your unique selling proposition (USP).
Think about what differentiates you from your competitors, and how your products or services solve a problem or meet a need better than anyone else.
#2: Know your customers
Now you know your USP, who is the ideal audience for what you offer? To help build a picture of who you want to market to, think about the demographics and lifestyle of your target customers.
Why? Having specific marketing personas in mind will help you get the right message across as you build your marketing campaigns. Think about what matters most to them, and how your product or service can help to enrich their life.
#3: Set marketing goals
What are you hoping to achieve with your marketing efforts? To help keep your business on the right path you should create a series of specific, realistic and measurable marketing goals, for both the short term and the long term.
