Global, programmatic buying is expected to grow by 31% in Spain

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By using data, we can reach the user we are really interested in and personalize the message. The consequence is obtaining better results at a lower cost, that is, greater efficiency. There are multiple success stories in the market, and more and more.

5. Many professionals complain about the lack of transparency in the data used to define targets and inventory costs. What measures do you take in this regard to ensure a transparent relationship with clients?

JustPremium does not provide data at the moment, but plans to do so in 2017 in order to offer an additional solution for buyers who do not have it. When we talk about data, we are not only referring to data purchased from data providers, but also data exchanged with other partners and data collected throughout the campaign.

In relation to external data, there is an increasing definition in the market regarding the data collection system of each provider; whether the data comes from records (leads) or browsing habits, whether look-alike profiles are extrapolated…

6. Fraud, poor visibility, and low inventory nigeria phone data quality are some of the concerns of marketers. How is the industry addressing or should it address these issues?

Today, there are several options available to secure the environment. For example, before launching a campaign, the seller can set up a private marketplace including a list of domains approved by the buyer.

In addition to that, DSPs already provide information about the domains where impressions are being served. Ad verification systems also provide this information and block impressions from being served on unapproved sites.

On the other hand, buyers must understand that programmatic does not mean buying at a low price. If the price offered is not interesting for the best quality publishers, the established floor price will not be exceeded and the impression will fall on lower quality sites. It is important that buyers are informed in each case about the appropriate average price to win an impression on each site (Average clearing price).

7. According to data from Magna , half of that in other European countries such as the United Kingdom, France or the Netherlands. What are the reasons for these differences and what is the way to reduce them?