Community building: proximity to the user is what counts

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Over the next 12 months, AI will emerge as the secret weapon of social media marketing. With personalized content recommendations and automated content creation tailored to specific targets, AI is making social media marketing more efficient. However, AI efficiency cannot in any way compromise authenticity . And those using AI technology on social media will need to learn to balance AI efficiency with authenticity, which is absolutely essential for forging authentic connections with audiences on social media.

Community building is key to achieving long-term success on social media. And building a community on 2.0 platforms involves not only publishing attractive and relevant content but also real interaction and a sense of belonging . Brands that are authentic on social media and actively interact with their followers generate trust and loyalty among those who are part of their community. Formats such as live streams and Instagram Stories contribute to building communities on 2.0 platforms.

5. Content without retouching: authenticity drives success on social media
Posturing, once omnipresent on social media, will netherlands phone data be less relevant in 2025, a year in which the focus on these channels will be on authenticity. Honest content, free of filters and retouching, ultimately translates into greater closeness to the audience, and closeness ultimately leads to greater trust in brands. Users, after all, are inspired by content imbued with authenticity and personality.

6. Social SEO: Social networks are the new search engines
More and more users are turning to social media like TikTok and YouTube to carry out searches, which means relegating traditional search engines like Google to the background . SEO adapted to social media also opens up new opportunities for brands by integrating keywords into the content that makes its way onto 2.0 platforms. And this not only increases the visibility of brands on social media, but also allows them to take refuge in much more precise “targeting” to connect with their audience.