Examine Demographic Characteristics

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The demographic characteristics of customers always consist of information such as age, gender, income level, place of residence, neighborhood, etc., and in fact, this part of customer analysis in e-commerce makes it easier for brands to target advertisements.


Research Social Media and Internet Usage Rates

Social Media Usage Rates

Examining customer profiles on social media and internet usage rates facilitates e-commerce companies' marketing and customer outreach efforts. For this reason, you need to examine important information such as how much time nigeria whatsapp phone number customers spend on the most used social media applications and at what hours they actively use social media.


Learn About Their Professions

You should also examine professional information in customer analysis . Because you can identify the problems experienced by people in your customer base in their professional lives and increase your product sales as a result of customer analysis by developing products and services to solve these problems.


Communication Methods

Another issue that should be considered when conducting customer analysis in e-commerce is the communication methods that customers prefer when contacting your brand. While some customers prefer to communicate by phone at this point, you may see that some customers contact your brand via social media platforms.